Top 10 Yellow Pages Searches

The Yellow Pages Association (YPA) says in 2007 there were 3.8 billion searches performed on various sites around the web for local businesses.

Here are the top 10 searches:

1. Restaurants
2. Physicians & Surgeons
3. Hotels
4. Auto Repairing & Service
5. Florists-Retail
6. Auto Dealers-New & Used
7. Dentists
8. Auto Parts & Supplies - New & Used
9. Beauty Salons (tie)
10. Hospitals (tie)

More info from the Yellow Pages Assn. http://www.ypassociation.org/ :

• Average # of monthly IYP searchers up 46 percent: 63.1 million IYP searchers per month in 2006, compared to 43.2 million IYP searchers per month in 2005.
• IYP represented 35 percent of total local commercial searches in 2006, up from 34 percent in 2005.
• 2007 IYP search queries up 14 percent: consumers conducted more than 1.85 billion IYP search queries in the first six months of 2007 compared to 1.62 billion in the first six months of 2006.

Greg Cryns
Michael Phelps: the beginning